Search Engine Marketing Or Search Engine Optimization - Which Has the Best Bang For Your Buck?



Which Is The Best Way To Get Traffic To Your Website: Search Engine Marketing (SEM) or Search Engine Optimization (SEO)?

What every CEO and entrepreneur wants is a blueprint to get their website on page number one of Google search results and that requires Search Engine Marketing (SEM), Search Engine Optimization (SEO) and a little bit of good luck. This article describes SEM and SEO and defines their role in developing a winning blueprint for internet success. It discusses the pros and cons of each.

Wikipedia defines internet marketing this way,"... it ties together creative and technical aspects of the Internet: design, development, advertising, and sales." SEM and SEO are a part of a total Internet marketing campaign that works to improve the search engine visibility of your webpage in search engine results.

SEM is an important part of promoting your business online and because ROI is important, businesses should use analytical software to track visitors, collect data to help improve their site for their visitors and increase conversion rates. SEM is paid internet advertising. That is, you have to pay the search engine (the publisher of the ad) to advertise your website or product/service.

The most effective advertising channel in the world is pay-per-click advertising. This advertising channel can help millions of internet users find your product and you only need to pay when they click on your ad: Google AdWords is an example of a pay-per-click provider.

SEM is a very target specific marketing method. You will have full control over what you want it to do and how you want to do it. It is a unique marketing strategy that offers many advantages. A qualified SEM consultant can develop your digital marketing plan so you get a cost-effective, low-risk solution, giving you the freedom to defy the limitations and avoid the costs and risks of traditional marketing techniques. SEM is the quickest and most effective way to bring new users to your website. It involves strategically using search engines to promote a company's products and services. This is a new and exciting area of internet marketing, and one that is constantly growing and changing.

SEM involves a combination of free website submissions, forum marketing, blogging, article submissions, paid search engine listings and a host of other marketing methods - some paid, some free. It is an umbrella term combining SEO with paid methods of marketing such as PPC campaigns and any paid for appearances or inclusions on the internet.

Paid advertisements should still be optimized for top placement amongst the results. And, although organic results will get more attention from visitors, the value of having your name right up there at the top of results from SEM should never be dismissed. Paid Inclusion is often used for time-sensitive websites which require frequent updates, or to keep the search engine index of a high standard.

SEO; on the other hand is a fickle process that changes from search engine to search engine. SEO might be better described as "website optimization". SEO is hard work, research and relevancy.

The difference between starting to implement SEO today and starting to implement SEO in 12 months could be disastrous, especially if your competitors get on the bandwagon before you do. SEM, on the other hand, is a part of even larger entity called Internet Marketing and operates on an effective but rather narrow platform which focuses only on search engines as its marketing delivery ground.

SEM is easier to set-up and is more flexible than SEO as it can be turned on and off with ease. SEO is a long term strategy and not one suited to time critical traffic generation. If you seek traffic that can be turned on and off with little more than your say so then perhaps it is time to consider other options such as Pay per Click marketing.

SEM is an extremely cost highly accountable and effective form of advertising. It delivers pre-qualified users direct to your website and all activity can be tracked through to customer acquisition. SEM is one of the only types of online advertising that is displayed to potential customers "on demand". Customers search actively for a specific term or phrase and expect relevant results to be returned. SEM is a process which takes time and patience. The next step is to create a schedule of read more monthly efforts.

SEM is a fantastic way to drive traffic to your website, and just because it's paid doesn't mean it has to be expensive. Google AdWords is a popular form of SEM, used by large and small businesses alike.

SEO traffic converts significantly higher than SEM traffic as web users tend to trust organic search results more than paid search results and thus convert at a higher rate. SEO also works well in combination with other SEM disciplines such as traffic analytics.

SEO is not purely a technical discipline, nor is it a pure marketing task. It requires communication between the IT department responsible for the development of website code and the marketing department, responsible for the content of the website. There are many different activities which can be implemented to achieve a top ranking, but what was working yesterday, may not work today. SEO is about maximizing your search engine positioning. You can Do-it-yourself or engage a search engine consultant to do the work for you.

SEO is free to perform and renders no cost when your websites listing is clicked. Other benefits include larger listings in the search results and the ability to rank for large amount of long tail keywords. SEO is about maximizing your search engine positioning.


What every CEO and entrepreneur wants is a blueprint to get their website on page number one of Google search results and that requires Search Engine Marketing (SEM), Search Engine Optimization (SEO) and a little bit of good luck. SEO; on the other hand is a fickle process that changes from search engine to search engine. SEM, on the other hand, is a part of even larger entity called Internet Marketing and operates on an effective but rather narrow platform which focuses only on search engines as its marketing delivery ground.

SEO is about maximizing your search engine positioning. SEO is about maximizing your search engine positioning.

Why You Should Look Into Dental Implants



Modern dental restorative procedures have resulted in a considerable reduction in the number of teeth extracted each year, many people still have one or more missing natural teeth in their mouth. If you are one of them and looking for a permanent and lifelong replacement option for a missing tooth, then dental implants should be your first choice!

What is a Dental Implant?

A dental implant is a fixture that is embedded within the jaw bone and replaces natural teeth by supporting a prosthesis, such as a crown or fixed or removable denture. After the placement of dental implants, bone formation occurs in the surroundings of the implant, resulting in firm anchorage and stability of the artificial tooth.

How Do Dental Implants Work?

The success and excellent durability of dental implants is dependent upon their ability to form direct contact with the surrounding jaw bone. This process is known as osseointegration and ensures that any prosthesis that is placed over the implant remains retained and stable, thereby restoring optimal functioning of the artificial tooth.

Who Should Get an Implant?

In general, any person who has one or more missing natural teeth is a candidate for an implant. You should consider getting an implant if:

• You want a long term and durable replacement for your missing natural teeth.

• You want to restore your facial esthetics by getting your missing teeth replaced.

• You want to eat and speak without any difficulty.

• You want to get rid of your inconvenient and uncomfortable dentures.

Why Are Implants Better Than Other Dental Prosthetics?

Dental implants are gaining widespread popularity as the most convenient and durable replacement option for missing teeth. Let's have a look why you might prefer them over other tooth replacement options, such as bridges and dentures:

• Enjoy a Beautiful Smile - Loss of a tooth can ruin your smile and facial esthetics. Esthetically pleasing dental prosthesis can be placed over the implants, thereby restoring your beautiful smile and charming appearance.

• Durability - Unlike the dentures and dental bridges, dental implants are designed to last forever. You can expect them to function for a lifetime if you take proper care of your oral health and adhere to your dentist's instructions regarding the care of the implants.

• Minimal Requirement for Tooth Preparation - Fabrication of teeth bridges, even for the replacement of a single tooth requires reduction of the adjacent teeth. On the other hand, placement of dental implants does not require any preparation or reduction of the adjacent teeth, thereby preserving the natural tooth structure.

• Eat Any Food You Like - People who wear removable or fixed dentures have to avoid eating hard and sticky foods. This means they have to miss out on many of their favorite foods. After replacing your teeth with dental implants, you can enjoy all of your favorite foods without having the fear of breaking or dislodging your dentures.

• Improved Oral Hygiene - Maintaining optimal hygiene around dental bridges can be difficult as the bristles of the brush are unable to remove food particles from beneath them. As a result, additional oral hygiene measures may be required to achieve optimal dental health. Unlike dentures and bridges, you can clean your dental implants exactly the same way as you clean your natural teeth, allowing you to maintain excellent oral hygiene and physical health.

• Comfort - Dental implants are embedded within the jaw bone just like your natural teeth. You get the same level of comfort, convenience and natural feeling as you have with your natural teeth when you replace a missing tooth with a dental implant.

How are They Placed?

Placement of dental implants is usually carried out in multiple stages. Single step implant placement procedures are also gaining popularity. The following steps are involved in the placement of dental implants:

• Formulation of a Treatment Plan - Before placing an implant, your dentist will have a detailed look at your dental and medical records, followed by performing an extensive clinical examination of your oral cavity. This is done to make sure that you are a suitable candidate for getting an implant, and to prepare a treatment plan that is tailored according to your dental needs.

• Administration of Anesthesia - Since implant placement is a surgical procedure, your dentist will anesthetize the region where the implant is to be placed, so that you remain pain-free and comfortable throughout the procedure.

• Reflection of Soft Tissues - In the next step, your dentist will make an incision over the oral soft tissues, so as to expose the underlying jaw bone.

• Placement of the Implant - A hole is drilled inside the jaw bone, such that it is slightly narrower than the actual thickness of the implant. The implant is then carefully tapped or screwed into position by applying controlled and precise forces.

• Provision of a Prosthesis over the Implant- In case a two-step implant placement procedure is planned, a healing abutment is placed over the implant and the overlying soft tissues are sutured to allow healing of the surgical site. The healing abutment is removed and a prosthetic is mounted to the implant once healing has taken place. If immediate implant loading has been planned, a prosthetic is immediately placed over the implant.

Dental implants are the next best to your natural teeth. So say goodbye to your dentures today, and start enjoying the convenience and comfort of your dental implants by talking with your dentist about the possibility of getting dental implants.


If you are one of them and looking for a permanent and lifelong replacement option for a missing tooth, then dental implants should be your first choice!

After replacing your teeth with dental implants, you can enjoy all of your favorite foods without having the dentist Paradise CA fear of breaking or dislodging your dentures.

Unlike bridges and dentures, you can clean your dental implants exactly the same way as you clean your natural teeth, allowing you to maintain excellent oral hygiene and physical health.

• Provision of a Prosthesis over the Implant- In case a two-step implant placement procedure is planned, a healing abutment is placed over the implant and the overlying soft tissues are sutured to allow healing of the surgical site. If immediate implant loading has been planned, a prosthetic is immediately placed over the implant.

Why Invest In Property? 5 Crucial Factors For Financial Freedom



Property Investing For Wealth Creation

Property Investing For Your Retirement Fund

Property Investing For Your Security

Why property is the I.D.E.A.L investment

You want to invest for your future but don't know which asset class (shares, property or business) to invest your hard earned dollars into?
This is a question that is posed to us time and again. There are benefits and risks when investing in any asset class however we have personally
found that investing in residential property has given us a great return on our investment with the least amount of risk. You can invest in
property even when you have little or no equity, don't own your own home and have lots of bad debt.

We call property the I.D.E.A.L investment because it provides:

Income

Depreciation

Equity

Appreciation

Leverage

All of the above are critical factors that the rich use so successfully to build their wealth and which you can also use to build your wealth.

Let us explain further why property has been the I.D.E.A.L investment class.

Income - investing in property has allowed us the opportunity to earn additional income on a regular basis through the collection of rent on the property( s).
We use the rent to help pay off the monthly mortgage payments and/or expenses associated with the investment property( s). This along with other benefits allows
us to live a comfortable lifestyle while continuing on with our successful wealth creation strategies.

Our long term strategy is to pay down the mortgages and then use the rental income as disposable income to live off.

Depreciation - another form of income that property investing provides us is tax deductions in the form of depreciation allowances. The Australian Taxation
Office allows property investors to depreciate the value of their investment properties and claim the amounts as tax deductions against the income. Maximum
depreciation benefits can generally be achieved from new properties however renovated older properties can also provide significant depreciation benefits.
When we started investing in property, our strategy included purchasing brand new properties with high levels of depreciation so that we could utilize the
tax benefits to sustain the investment property while it grew in value. Depreciation schedules can be obtained from registered Quality Surveyors while your
accountant should be consulted for tax deductibility of the items on the schedule.

Equity - is why we invest in property Equity can be defined as the amount that a property has increased in value over time for example, if you buy a property.
for $300k and after some time it grows in value to $400k then the difference ($ 100k) is simply termed equity. Equity is great because you don't have to work
hard to get it, it just happens over the course of time, even when you sleep. To accelerate your wealth creation the increased equity can then be taken out
and used as deposit( s) to purchase additional investment properties. This is basically how many of the well known and successful property investors built their
portfolios.

As our properties grow in value, we use the equity to purchase more and more properties. Equity grew quicker as we purchased more properties which in turn
accelerated our capacity to purchase more properties. Each time a property grew in value, we would revalue the property and draw down the available equity to
purchase the next opportunity. Some of our properties have grown by 30% yet had we tried to save this amount of money while working in the "rat race", we would
never have been able to buy more than one property. Equity has given us the power to buy multiple properties in a very short time frame and grow our net wealth.

Appreciation - property values increase and decrease just like any other investment vehicle however when you look at property over the longer term, it generally
always increases in value and therefore provides low risk investing. We prefer property for this reason and put simply, people need somewhere to live. We have
approximately 120k people migrating into this great country each year and the size of our family units are reducing hence the requirement for more properties for
people to live in is on the increase. When looking to buy an investment property we look for areas that are experiencing population growth or are expected to grow
in the longer term. Population growth helps to we buy houses Denver ensure that there is demand for property and following the supply and demand principal, appreciation in property
prices is highest in areas of greatest demand. Our genuine wealth has come from our many properties appreciating in value over time.

Leverage - in property investing terms can be defined as the ability to do more with less. Leverage is by far the most powerful feature in property investing and
has got to be one of the many wonders of the world. Without it we would still be trying to buy our first investment property. Leverage has allowed us to maximize
what we have and to create serious wealth. Borrowing more on an investment property than what you paid for it is what leveraging is all about. How great is that.
You can use someone else's money i.e. the banks to grow your wealth. Banks will lend you up to 80% of the value of the property and in some cases, borrow more at
competitive interest rates. Because the banks view it as low risk, property allows more borrowing capacity than any other investment class.

When investing in property than you would if you were investing in any other investment, put more simply you are required to put in less of your own money up front
class. Because you will need less of your own money than you would with other asset classes, this means that you will be able grow your portfolio much quicker. If

you can at least double the return on what it costs you to own an investment property then you are ahead of the game and on your way to creating serious wealth.
The more that you can borrow at 7.5% interest that is returning 15%, the wealthier you will get.

How many other investment classes provide this many compounding benefits. For us property is the I.D.E.A.L investment class. We don't know of any other investment
class that provides us with an income while at the same time allowing us to depreciate the assets' value while at the same time watching the asset appreciate in value.
Appreciation of the asset increases the equity which in turn allows us to gain maximum leverage by borrowing to purchase more property. Repeating the cycle again and
again and again creates wealth at an ever increasing rate, how good is that.


We prefer property for this reason and put simply, people need somewhere to live. Without it we would still be trying to buy our first investment property. Borrowing more on an investment property than what you paid for it is what leveraging is all about. How many other investment classes provide this many compounding benefits. For us property is the I.D.E.A.L investment class.

Must Know Etiquette for Graduation Announcements Invitations Cards



Helpful Graduation Announcements and Graduating Invitations Etiquette for All School Grads

With today's multiple and varied educational options, graduation is a year round season and happening, which means everyone needs to prepared for graduating ceremonies, graduate parties with fancy and not so elegant dinners, and most of all, that all important gift giving. While academics accomplishments and achievements are an important element of celebrating any and all educational milestone, it is helpful if people of all ages are knowledgeable about the protocol of these gigantic milestones in their educational life.

Custom Graduation Announcements are for Announcing You're Graduating

When personalizing and sending your stylish announcements for graduates, good etiquette suggests that they should be mailed after the ceremony has been held. School grads, at all graduating milestones, should send graduating announcement cards to friends and family members who they would like to know about this significant educational accomplishment, even those who you might not have had recent close contact. As you are preparing this important list, it is advisable to approach the task with the attitude that this more of an inclusive list than an exclusive list of names. And, in this day and time, it might be awfully tempting to simply blast off a mass email, but this should be totally avoided. For occasions like this, you should be respectful to your relatives and send only custom printed and embellished graduate announcements, this significant education milestone certainly deserves more than a mere email.

Personalized Graduating Invitations - What to Include and Who to Send the Invites To

Lots of people see little differences, there are, in fact, significant differences between graduating announcements and graduation invitations, regardless of whether they are for kindergarten, high school, college, nursing, and any other level summer party invitations of graduating. For most graduate ceremonies, the graduates usually are offered a limited amount of tickets, so in many cases, not every friend or family member will be able to attend.

Remembering Your Etiquette for Graduation Invitations and Graduating Announcements

It is truly interesting to see the difference in people who apparently have been taught about these etiquette situations as compared to those who have very little knowledge about graduation ceremonies and celebrations. For these and other reasons, everyone should prepare their children by ensuring they understand and gain the confidence why it's important. With all the fanfare and celebrations surrounding graduations, from pre-k, high school, advanced degrees, and all levels in between, comes school graduating etiquette guidelines that they will want to be aware of and follow, thus ensuring everything goes smoothly and avoid having hurt feelings. Proper etiquette includes a wide range including, but not limited to, who should get invitations for graduation and school graduate announcements cards, appropriate gifts, party etiquette, and the all important, thank you note cards tips for surviving all graduations with class.

The lessons and skills learned while in the classrooms will help everyone on the job, but those people skills that you have and use are the ones that will afford you a definite advantage in the work environment. Good etiquette, whether socially or professional, makes everyone's life more complete and happier, since it includes behavior and interaction with others, and it is people and relationships who contribute to and drive our lives.


School grads, at all graduating milestones, should send graduating announcement cards to friends and family members who they would like to know about this significant educational accomplishment, even those who you might not have had recent close contact. Lots of people see little differences, there are, in fact, significant differences between graduating announcements and graduation invitations, regardless of whether they are for kindergarten, high school, college, nursing, and any other level of graduating. For most graduate ceremonies, the graduates usually are offered a limited amount of tickets, so in many cases, not every friend or family member will be able to attend. Proper etiquette includes a wide range including, but not limited to, who should get invitations for graduation and school graduate announcements cards, appropriate gifts, party etiquette, and the all important, thank you note cards tips for surviving all graduations with class.

Common Myths About Podiatrists



Podiatry as a medical specialty has advanced greatly over the last fifty years In certain areas, recognition and understanding of that advance by the general public and even the medical community has not followed. No longer a trade that simply treats corns, toenails, and calluses, podiatry has become the branch of medicine with the most expertise in foot and ankle medicine and surgery. This article will discuss common myths about podiatry, and the nature of this specialty in 2010.

Myth # 1: Podiatrists only go to school for two years.

After graduating from a four year undergraduate university, podiatrists go to school just as long as a medical doctor (MD), or doctor of osteopathy (DO). The difference begins in the third year, where podiatry students begin to develop experience in foot and ankle medicine. Upon graduating, new podiatrists become hospital-based resident physicians for two to three years, learning advanced medical and surgical techniques, and usually are tasked with the same responsibilities as MD and DO interns and residents in those institutions.

Myth # 2: Podiatrist mainly treat calluses and nails

There was a time in the former half of the last century that podiatrists (then known as chiropodists) strictly treated nails, calluses, and simple foot pain. That time has long since passed. For the last forty years, podiatrists have treated every condition that could possibly affect the foot and ankle, from hammertoes and bunions, to serious infections and fractures, and even severe birth deformities. Podiatrists treat skin disorders, bone disorders, nerve disorders, injuries, and even have a role in circulation disorders. And yes, they even still treat toe nail disease and calluses and corns.

Myth # 3: Podiatrists do not perform surgery

They become board certified in foot surgery, and American podiatrists are recognized world-wide as the experts in foot and ankle surgery. Podiatrists employ traditional orthopedic surgical techniques, and also pioneer procedures unique to the specialty to advance modern foot and ankle surgical knowledge. Podiatrists perform routine corrective surgery, but also serve on trauma teams and save lives with aggressive surgical intervention in diabetic foot infections.

Myth # 4: Podiatrists use expensive shoe inserts to treat everything.

Part of the unique advantages of a podiatrist over another specialist who has cross-treatment of foot problems is the podiatrist's education and understanding of the field of biomechanics. The foot has a unique structural, physiological, and engineering relationship with the ground as it pertains to body movement. Biomechanics involves the study of that relationship. Part of a podiatrist's education is understanding this relationship, how it factors here into foot disease and injury, and how it can be manipulated to prevent injury and disease. One of the greatest advances in this field in the last fifty years has been the development of the orthotic. Although any store-bought insert is now called an orthotic, the traditional and more accurate description of an orthotic is a molded plastic or composite insert that was formed over a model of one's foot. This foot is manipulated during the modeling process such that the foot joint that controls flattening and excessive arching is held in an accepted zero degree position, thus ensuring the resulting orthotic will hold the arch in a biomechanically ideal position. Since many common foot injuries are related to excessive foot flattening, or less commonly a high arch, orthotics have a role in preventing and stabilizing that disease process. Orthotics are used as part of a treatment plan for many foot conditions, but are not a panacea for everything, and therefore use is limited to conditions for which they will be of benefit. As a prescription device, they unfortunately are expensive (comparable with many high quality eyeglasses). They are durable, and should last many years as long as one's foot structure does not change much over time.

Myth # 5: "Bone doctors" are better trained to treat foot injuries than podiatrists.

Most general orthopedic surgeons are not as specially trained in foot and ankle medicine and surgery as modern podiatrists, with most of their experience lying within the scope of trauma and fracture care. While orthopedic surgeons are highly trained specialists who excel in treating all other areas of the body, they have less training in elective foot reconstruction, non-surgical treatment of the foot, and foot biomechanics. By contrast, most podiatrists practice a mix of non-surgical medical therapy and surgical intervention, and have established themselves as the first line specialist for foot and ankle conditions due to their comprehensive training and breadth of treatment capabilities.

By understanding the role that podiatrists play in modern medicine, old myths about who provides foot care can be dispelled, and patients seeking expert care of the foot and ankle can find the appropriate physician to provide that treatment.


They become board certified in foot surgery, and American podiatrists are recognized world-wide as the experts in foot and ankle surgery. Part of the unique advantages of a podiatrist over another specialist who has cross-treatment of foot problems is the podiatrist's education and understanding of the field of biomechanics. Since many common foot injuries are related to excessive foot flattening, or less commonly a high arch, orthotics have a role in stabilizing and preventing that disease process. Most general orthopedic surgeons are not as specially trained in foot and ankle medicine and surgery as modern podiatrists, with most of their experience lying within the scope of trauma and fracture care. While orthopedic surgeons are highly trained specialists who excel in treating all other areas of the body, they have less training in elective foot reconstruction, non-surgical treatment of the foot, and foot biomechanics.

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